Pillars of Excellence

The Barometer of Our Success

Liberty Lutheran measures its achievements against exacting standards for service, product innovation, and fiscal responsibility.

These standards, which we call our Pillars of Excellence, advance Liberty’s efforts to be an observant and adaptable organization, and lead to impactful and measurable results that continually strengthen and enrich all the lives we touch, including older adults, vulnerable individuals, employees, and faith-based partners.

Our Pillars of Excellence are:

  • Excellence in Internal Customer Service

  • Excellence in External Customer Service

  • Excellence in Product Innovation

  • Excellence in Solvency and Growth